Community Edge is an open project exploring how B2B founders and growth teams can build communities that create long-term value
By day, I work in a large corporate environment shaping community strategy across sectors. I’ve also spent years building communities for startups and scale-ups – and this space sits between those two worlds.
Here, I think out loud about how communities actually work. After building more than 20 communities across startups, scale-ups and enterprise environments, it’s easy to rely on familiar patterns; writing helps me step back, challenge assumptions, and explore what still holds up in practice.
Everything here is shared openly as a free resource for people who want to build communities that last – and genuinely add value to the people inside them.
Free resources to start, build and grow a brand community
Via this website and the newsletter, I share practical insights, frameworks, and ideas to help you:
- Work out where to start, how to shape your strategy and build a strong foundation for sustained community growth.
- Gain clarity on the right community and engagement model for your audience.
- Learn from common pitfalls and past lessons, so you’re better prepared to navigate your journey.
- Build something that feels truly valuable to your customers first – the pipeline will follow.